(02)Marketing & Content
BKF Cafe Supplies — Social Media & Marketplace Content
Instagram content and Shopee product visuals for a coffee and cafe supplies brand: business tips for cafe owners, recipe cards, Reels and a consistent product thumbnail system.
BKF Cafe Supplies sells coffee and cafe ingredients — green beans, coffee beans, Denali syrups and powders, and DRiPP products — to cafe owners through Instagram and its Shopee store. As part of my Marketplace & E-Commerce role at PT Kinawa Argo International, I created content that presents the brand as a support system for cafe businesses, not just a supplier: practical business tips that earn attention, recipes that show the products in use, and store visuals that make the catalog easy to browse.
01Goal
Give cafe owners a reason to follow BKF and come back to the store beyond product and price — by sharing content that is genuinely useful for running a cafe.
02Instagram content
- Educational carousels on running a cafe — pricing psychology, menu strategy, cash flow and choosing a location ("1 Bahan 3 Menu", "Rahasia Menu Cafe Laris?", "Jangan Mimpi Punya Cafe!").
- Recipe cards that turn products into drinks, e.g. a Pandan Bika Ambon Frappe made with DRiPP syrups.
- Product-focused visuals for Denali syrups.
- Short-form Reels from behind the scenes, such as order packing and shipping.
03Shopee store visuals
- A reusable product thumbnail template: product photo, a vertical label with product name and size, and promo badges.
- Applied across the catalog — green beans, coffee beans, Denali syrup & powder and DRiPP products — so the store reads as one brand.
04Visual identity
One maroon palette, bold condensed headlines and the BKF logo on every piece, so a post on Instagram and a product on Shopee are instantly recognisable as the same brand.
Gallery
