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(04)Marketing & Content

Arenesia — Social Media & Brand Content

Educational social media content and brand presence for a liquid palm sugar brand across Instagram, Facebook and Shopee.

Arenesia Instagram feed: cream and green posts about palm sugar, such as "Kadar Gula Darah Terjaga dengan Gula Aren" and "Awas!! Gula Aren Palsu!"

Arenesia is a producer and retail distributor of palm sugar products, known for its triple-filtered liquid palm sugar (Gula Aren Cair) — a product also stocked by BKF Cafe Supplies. As part of my Marketplace & E-Commerce role at PT Kinawa Argo International, I created content for the brand across Instagram, Facebook and Shopee, built around educating customers about palm sugar and building trust in a natural, quality product.

01Goal

Help customers understand palm sugar — how it is made, how to use and store it, and how to tell real from fake — so they choose a natural, quality product like Arenesia.

02Instagram content

  • Educational posts about palm sugar: how it is made from palm sap ("Tahukah Kamu"), how long it keeps and how to store liquid palm sugar.
  • Posts comparing palm sugar with regular table sugar ("Manis yang Baik adalah Manis yang Sehat", "Kadar Gula Darah Terjaga dengan Gula Aren").
  • Usage ideas, such as palm sugar in coffee and tea ("Manfaat Ngopi Pakai Gula Aren", "Kopi Campur Gula Aren").
  • Trust-building content — "Awas!! Gula Aren Palsu!" on how to spot fake palm sugar, with a call to buy from the official store.

03Facebook page

A cover banner that puts the key selling points up front: triple filtering ("3X Penyaringan"), a clean, quality product and the halal mark.

04Shopee store

A store profile and "About the store" section with a product video, telling the brand story: organic raw materials, a registered trademark and use in hotels, restaurants and cafes.

05Visual identity

A soft cream and green palette, palm leaf elements, consistent logo placement and product packshots — a natural, clean look that matches the product.

Instagram feed of Arenesia with educational posts about palm sugar, product packshots and a post about fake palm sugar
Instagram feed — educational posts about palm sugar, usage ideas and trust-building content, in one cream-and-green style.
Arenesia Gula Aren Cair Facebook page with a cover banner reading "3X Penyaringan" and "Arenesia dibuat dengan gula aren terbaik bersih dan berkualitas"
Facebook page — cover banner highlighting triple filtering, product quality and the halal mark.
Arenesia Shopee store page with an "About the store" section, a product video and the brand description
Shopee store — store profile and "About the store" section with a product video and brand story.